Information graphics or infographics as they are more commonly known, are widely used in visual content marketing. More and more businesses are utilising infographics as an efficient way to communicate their composite message in a way that is both easy to comprehend and visually pleasing.
The ground rules required by an individual to be an excellent designer are similar to graphic design rules. However, when you want to specialise, you need to be very aware of the rules and challenges that will make you successful. It’s perfectly acceptable to break these rules occasionally, but it is vital to understand the rules you are breaking to make sure you do it in the right way.
I’ve been working with Guide Dogs WA since September 2016 providing pro bono graphic design assistance, including helping out with their Pupdates – the quarterly ‘school reports’ for each Guide Dog in training. I find volunteering has so many benefits, from learning and developing new skills to gaining experience.
It’s fair to say that traditionally, annual reports aren’t always the most fun projects for a designer to work on. And with their text heavy content, some can be as dull as dishwater to read. But with a bit of creative thinking, a good designer can turn a potentially boring annual report into something that’s both visually appealing and a worthwhile read. In other words, something far from dull. Which is great news for engagement and retention.
If you own a small or medium-size business, marketing is essential. In the current climate of fierce competition, standing out of the crowd is vital. A harmonic, professional logo, poster or website is something your customers will remember and the quality of work will say a lot about your business, in ways you might not even imagine.