Information graphics or infographics as they are more commonly known, are widely used in visual content marketing. More and more businesses are utilising infographics as an efficient way to communicate their composite message in a way that is both easy to comprehend and visually pleasing.
The ground rules required by an individual to be an excellent designer are similar to graphic design rules. However, when you want to specialise, you need to be very aware of the rules and challenges that will make you successful. It’s perfectly acceptable to break these rules occasionally, but it is vital to understand the rules you are breaking to make sure you do it in the right way.
Colour is a vital feature in web and graphic design. It helps to enhance a website’s aesthetic appeal and convey information. But even more importantly, colour plays a key role in the usability and accessibility of a website. Colour can increase accessibility but when used incorrectly, it can create unnecessary difficulties.
To be successful, your website needs to impress from the moment someone visits your site. Which is why careful consideration must be given to user experience (UX) during the design stage.
What do I need to do to make my website a success? It’s a common question we get asked by our clients. Pretty much everyone with a website has their eye on the big prize – getting their business onto page one of Google. In today’s demanding and competitive online space, if you want the best chance of boosting google rankings, increasing traffic and ultimately attracting more customers and sales, you need to make sure you’ve got the key elements covered.