We often get asked about the benefits of good website content, and why it’s important to use a professional website copywriter. After all, most of us have the ability to write, even if we can’t design an awesome website. As true as that may be, writing unique high-quality search engine optimised content is a completely different kettle of fish.
It pains us to say this, but far too often, website content is an afterthought in website development. Which is not just wrong but pretty foolish. The words on your website will speak volumes about your company: who you are, what you do and your ethos. If your website is poorly written, what does that say about your business? Potential customers will not be impressed.
In order for your website to be the effective marketing tool it’s designed to be, you’ll need more than fancy web design to stand out in the crowded online space. Websites need engaging, well-written and informative copy to succeed. And that’s where a professional copywriter is worth his or her weight in gold. From boosting SEO rankings to gaining more traffic and leads, a skilled professional copywriter will be able to provide customised content to connect with customers.
We give as much attention to what’s written on your website, as we do to the way it looks and responds.
So, let’s look at what well written, engaging and informative website content can do for you.
It will help build your online reputation
Whatever your line of work, your reputation can be the difference between success and failure. To strengthen your brand and stand out in the online space, the words on your website will play a huge role in building your online presence and reputation. With high quality copy, your business will benefit from higher levels of engagement needed to build awareness of your company and brand. Quality customised content goes a long way to establishing authority and trust, positioning credibility as an expert in your industry. If you can establish rapport and trust, people are more likely to buy the goods and services you are selling.
Increase website traffic
Static websites are so yesterday. You may as well not have a website if you don’t keep it updated and populated with fresh new content. Did you know that by having a blog on your website it will increase website traffic? A survey carried out by HubSpot revealed that businesses with a blog get 55% more traffic compared to those that don’t. You can’t argue with those results! With a blog, you have the perfect opportunity to engage with your target audience. Blogs are also great for keeping your website updated with regular relevant and shareable content.
Generate more leads
Great content will help generate leads. Many B2B and B2C businesses recognise the benefits of blogging as part of their content marketing strategy. The higher the quality of the content you produce and share, the more credible your online position, which will help boost engagement and attract leads. According to research conducted by WebDAM, businesses that blog on a regular basis generate 67% more leads each month, compared to businesses who don’t. Again, it’s hard to argue with those statistics.
Help with inbound advertising
Not all advertising is affordable, particularly in the current economy. Many businesses simply don’t have the marketing budget for traditional outbound advertising like radio and TV ads. Inbound advertising is definitely much more affordable. Good quality content will bring potential customers to you and you won’t have to spend the big bucks on old outbound marketing methods, like buying ad space. A blog on a website is a cost-effective form of advertising compared to traditional forms. Aim to publish search-engine friendly high quality content at least once a week – and don’t forget to share what you’ve written across social media too.
At TAD Graphics we don’t just design great websites, we can also help with the content part too! From SEO copy and blogs to email marketing, newsletters and social media marketing, we offer affordable creative copywriting and communication services to help address your content marketing needs.