If you own a small or medium-size business, marketing is essential. In the current climate of fierce competition, standing out in the crowd is vital. One easy and affordable way to do this is to have marketing material that is visually attention-grabbing. A harmonic, professional logo, poster or website is something your customers will remember and the quality of work will say a lot about your business, in ways you might not even imagine. As a great logo or poster can attract customers, a terrible one can scare them away. One way to avoid this is to work with a professional graphic designer.
A graphic designer knows all about colours
When designing a new logo, poster or a website, appearance is everything. Numerous studies have been conducted on the effect of colours on customer behaviour. According to one of these studies, in the case of a new product, 93% of customers decide based on visual appearance whether or not to buy it. The same study tells us that colour gives 80% of brand recognition and 42% of customers will decide against shopping if they don’t like the aesthetics of a website.
How is it relevant in relation to your business? Graphic designers are aware of colour schemes and colour psychology which means they can recommend and create marketing material that suits your business and makes it more attractive to your future customers.
They are professional and that reflects in the quality of their work
Going back to what we’ve established earlier about the aesthetics of websites, it’s also true in the case of logos, flyers and posters. Any branding material that looks unprofessional or clumsy sends the message to customers that you don’t put much effort into running your business. This, of course, is very often not the case. But don’t forget, until they become your customers, the only thing potential customers notice about your business is your marketing. And this leads us to the next argument.
They are familiar with editing tools and use them expertly
Nowadays knowledge of Photoshop or other editing tools is not uncommon, the proficiency, however, is really varied. Many small business owners make the mistake of overestimating their editing and designing skills and make the decision to save money on design, although this in many cases leads to losing money in the long run. First of all, there are many companies that offer affordable graphic design to small and medium size businesses – ourselves being one of them – and by hiring them you can avoid losing customers because of badly edited branding material. Hiring a graphic designer is a clever investment as it is likely to significantly increase your opportunities and your visibility on the market. Graphic designers spend years on learning to operate various editing tools and platforms and while you might be good unless you’re a graphic designer yourself, they’re probably better.
They know the current trends in advertising
A graphic designer doesn’t only know the psychological effect of colours in advertising and branding, they are also aware of current trends. This may not sound like a huge advantage, but as we live in a fast-paced society where ‘development’ is a power word – this being especially true in advertising – it is essential that your logo or posters don’t look dated. There are of course certain kinds of businesses that require an ‘old-fashioned’ look, but that still doesn’t mean your website should look like it was designed in 2006. A good graphic designer will understand the nature of your business and will be able to shape its visual elements in a way that looks modern and has all the distinguishing features of your business at the same time. Today’s customer is looking for services and products that are fresh and original, which means your marketing material also needs to reflect this message.
Good graphic design is a real make-or-break, especially for small and medium size businesses where there is a lot of competition for potential customers. If you work with a talented and experienced graphic designer to design your new logo or flyers for an advertising campaign – or even to develop the entire creative concept of your business – you will gain a huge advantage over your competitors who choose to DIY to cut costs.
Great graphic design doesn’t have to be expensive. We offer affordable professional graphic design services to address marketing and advertising needs for small and medium size companies. Get in touch to find out more.