In our previous infographics blog, we discussed the advantages and disadvantages of using infographics in content marketing. In part two we provide our ten top tips to help you design successful infographics. The wide-spread use of infographics is a relatively recent phenomenon. But the use of infographics to convey information is extremely popular. Infographics can offer you an unprecedented amount of ways for your business to stay ahead of the competition.
Information graphics or infographics as they are more commonly known, are widely used in visual content marketing. More and more businesses are utilising infographics as an efficient way to communicate their composite message in a way that is both easy to comprehend and visually pleasing.
It’s fair to say that traditionally, annual reports aren’t always the most fun projects for a designer to work on. And with their text heavy content, some can be as dull as dishwater to read. But with a bit of creative thinking, a good designer can turn a potentially boring annual report into something that’s both visually appealing and a worthwhile read. In other words, something far from dull. Which is great news for engagement and retention.