Information graphics or infographics as they are more commonly known, are widely used in visual content marketing. More and more businesses are utilising infographics as an efficient way to communicate their composite message in a way that is both easy to comprehend and visually pleasing.
It’s fair to say that traditionally, annual reports aren’t always the most fun projects for a designer to work on. And with their text heavy content, some can be as dull as dishwater to read. But with a bit of creative thinking, a good designer can turn a potentially boring annual report into something that’s both visually appealing and a worthwhile read. In other words, something far from dull. Which is great news for engagement and retention.