In the world of graphic design, negative space, or white space as it’s otherwise known, holds a remarkable influence over the effectiveness and impact of a design. Although it may seem counterintuitive, strategically incorporating negative space, can result in visually appealing and impactful designs.
If you’re unsure of how to use negative space in design or why – come with us as we explore the impact it can have on your brand and how you can use it to your advantage.
Understanding negative space
Negative space plays a crucial role in design as it allows the viewer’s eyes to rest, creating a harmonious balance between the various elements. It helps define the boundaries of objects and enhances their visibility. By learning how to use negative space in design effectively, you have the power to evoke emotions, guide the viewer’s attention, and communicate the intended message clearly.
How to use negative space in design
Let’s take a deep dive into the role negative space can play in your imagery.
It highlights the main subject
One of the key aspects of design is knowing how to use negative space effectively. By strategically incorporating empty areas around the main subject, designers can draw attention to it and make it the focal point of the design. This technique enhances the visual impact and communicates the intended message clearly.
It can improve readability
When it comes to text-heavy designs, negative space plays a significant role in enhancing readability. By giving each element, such as typography or imagery sufficient breathing room, designers can improve legibility and comprehension. Properly utilising negative space ensures that the text is easily readable and the message is conveyed effortlessly.
It creates visual balance
Achieving visual balance is crucial in design, and negative space plays a vital role in it. By strategically distributing elements and incorporating empty areas, designers can prevent a design from feeling crowded or overwhelming. Negative space allows the elements to interact harmoniously and creates a visually balanced composition.
It can evoke an emotional response
Understanding how to use negative space in design can evoke specific emotions in the viewer. By intentionally utilising empty space, designers can manipulate perception and create a desired atmosphere.
Whether it’s a minimalist design with ample negative space evoking sophistication or contrasting positive and negative spaces creating energy, utilising negative space effectively allows for powerful emotional responses.
At TAD Graphics, we know how to use negative space in design – and so much more
Whether you’re seeking a captivating website or eye-catching promotional artwork, our comprehensive range of affordable creative solutions and tailored skills are designed to set you apart from the competition.
Since establishing our place on the market in 2005, TAD Graphics has been a vibrant, multi-disciplinary advertising, communications, creative, and digital agency. We take pride in delivering cost-effective graphic and web design solutions for businesses of all sizes – and, yes, we know how to use negative space in design.
Our dynamic team of visionaries is based in our Perth offices and is passionate, attentive, and endlessly creative. We combine our wealth of specialist skills and artistic flair to achieve second-to-none results for your brand.
Contact our friendly team today, and let us show you the difference our creative expertise can make for your business. Together, we can turn your vision into a reality.
